CWB editor Laura Turner selects the must-have brands to get in store.
MoonKids Collective
Established in 2021, MoonKids Collective (pictured top) combines unique prints, carefully considered colour palettes and long-lasting, sustainable fabrics to create comfortable garments for 0-8 years. The lifespan of the clothes is extended through timeless, unisex designs to support year-round wear and garments being passed on to others, regardless of gender. The brand also uses organic cotton and chemical-free dyes. It produces in small batches in SMETA certified European factories and the packaging is all recyclable or biodegradable. Plus, a tree is planted for every order via Ecologi. Pieces include sweatshirts, leggings, dungarees, T-shirts and rompers. Sweat/T-shirt and shorts sets and dresses are also coming for s/s 23.
Mini & Humble
Launched in September, Mini & Humble was inspired by founder Lauren Coyle’s daily walks with her young daughter. The concept of creating memories is woven into the fabric of the first collection, Our Neighbourhood, with a timeless print celebrating the people, places and stories that shape and support family life. Featuring timeless cuts and a gender-neutral palette, mix-and-match organic cotton pieces include T-shirts, dungarees, bodysuits, babygros, leggings, a jacket, joggers and bonnets. Elsewhere, extra poppers, no attached feet and adjustable buttons ensure items can be worn and washed for longer as children grow. Sizes are 0-12 months, with toddler sizing coming in the future.
Little Prince London
Alice Holland launched Little Prince London in 2019 after struggling to find clothes for her little boy. Providing an alternative to tractor, car and dinosaur prints, Little Prince London leans towards a neutral palette. It offers modern mix-and-match pieces with a hint of classic styling for newborn to five years. The brand’s most popular items are its sweatshirts and ribbed leggings featuring high-quality cotton with a touch of Spandex in the leggings for comfort. Little Prince London also recently released a collection of smarter wear. Plus, it will soon be extending its size range up to seven years.
Lottie & Lysh
Lottie & Lysh began as a hobby almost eight years ago. Founder Lottie Stokes struggled to find clothing for her son who had severe eczema and began sourcing jersey fabrics to make him leggings and rompers that wouldn’t aggravate his skin. As requests from friends started to roll in, Stokes introduced additional items. For example, dresses, reversible jackets and a hugely popular jacket with bunny ears. Today the range for babies and children caters from head to toe. It comprises leggings, rompers, jackets, dresses, hats, sweatshirts, T-shirts and pram suits. Designs are bright and bold, with a focus on abstracts and animal prints.
Degiorgis Baby
Victoria Howell started her career in luxury womenswear before deciding childrenswear was a much more rewarding and fun path. Established in 2019, this slow fashion brand for 0-3 years is handmade in the Degiorgis Baby studio in East Sussex, often using 100% natural and organic fabrics, fibres and materials. The collection takes a minimalist, clean and gender-neutral look across three ranges: clothing for every day through to occasionwear; accessories; and nursery. Pieces include separates, dresses, dungarees, hats, turbans, dribble bibs and headbands. The nursery range, meanwhile, comprises muslin squares, burp cloths, mobiles, cushions and bunting.
