Product focus: Soft toys
For childrenswear retailers looking to enhance their product selection, our pick of soft toys offers imaginative design and shelf appeal to capture the hearts of young customers and gift buyers
For childrenswear retailers looking to enhance their product selection, our pick of soft toys offers imaginative design and shelf appeal to capture the hearts of young customers and gift buyers
Splash About’s flagship Happy Nappy is now available in a new range of vibrant neon colours. The swim school-approved swim nappy not only offers the best protection on the market
A free, expert-led webinar from testing, inspection and certification company, SGS, will offer insights into the evolving EU toy safety landscape and upcoming standard updates. The live webinar, titled ‘Navigating
As the festive season approaches, retailers are looking for products that bring joy, colour and creativity to their Christmas ranges, and Roamie by William Turner delivers all that and more. From
GO Outdoors and My Carry Potty have partnered on a new product range designed to inspire and educate parents on the importance of outdoor play for young children. As conversations around
Family-run puppet and soft toy specialist, The Puppet Company, has launched a new product range designed in collaboration with the Natural History Museum. The new Dinosaur Plush Collection offers soft
Sustainable baby lifestyle brand Avery Row has launched a new luxury cashmere range of keepsake gifts for both newborns and their mothers. With a focus on warmth, elegance and sustainability,
My 1st Years, a leading personalised baby and child gifting company, has demonstrated consistent growth over the years by prioritising high-quality, bespoke products and first-rate customer experience across both digital
Cotopaxi 12L backpack suitable for 5-10 years Wholesale enquiries: letschat@unify-bp.com 4KiX One-size-fits-all rings Wholesale enquiries: hello@shop4kix.com Mini Mucks Bio Lite foam boots with slip-resistant soles and soft collars Wholesale enquiries: Matt.martin@gardinerbros.co.uk Rex London Little compact playset Wholesale enquiries: trade@rexlondon.com Avery Row Swaddle &
Warmies®, the brand known for its heatable soft toys, has launched the Warmies® Plush Peter Rabbit. Peter Rabbit has been a childhood favourite for generations, capturing hearts since Beatrix Potter’s
The INDX Gift Edit is a new, highly anticipated event for the giftware industry. Taking place at Cranmore Park, Solihull, on 19 May 2026, it will provide a dynamic platform
LeMieux, the premium equestrian and toy brand, has a new collaboration with Disney with the launch of its Disney Hobby Horses. The collection showcases four beloved characters - Disney Pegasus,
Two renowned Nordic brands, the Moomins and BIBS, have collaborated to introduce an exclusive collection of premium baby essentials. Drawing inspiration from Scandinavian design principles and a commitment to family
Packed with clever features and bursting with personality, Roamie by William Turner is the go-to range for parents and children seeking bags and accessories that are as environmentally conscious as
As the UK nursery industry’s most anticipated trade event approaches, brands are gearing up to unveil the latest in innovative products and thoughtful design. From stylish essentials to educational resources,
The new Elodie Details Grace Convertible High Chair is a versatile, multi-functional piece that grows with a child from the newborn stage to six years old. Grace begins as a
Kids’ clothing, accessories and jewellery brand, STYCH, has launched the Sweet Treats Collection. Inspired by circus fun and sweet treat nostalgia, the collection celebrates playful self-expression through confetti prints, harlequin
Scandinavian-inspired parenting brand, Finnsøn, has unveiled its most comprehensive eco-conscious collection yet. The brand has expanded its range with a curated collection of stroller organisers, changing bags, pram and snow
Avery Row has introduced a new collection of fashion-forward changing bags in recycled materials. Combining both style and function, the versatile bags cover newborn through toddlerhood and beyond. Each bag is
Two pioneering British brands, Etta Loves, the science-led baby sensory brand, and Liberty, renowned for its rich design heritage, have a limited-edition collaboration launching this autumn. The Etta Loves x Liberty
Le Toy Van, home of sustainably sourced wooden toys for 30 years, is now officially B Corp certified, outlining its commitment to social and environmental responsibility, transparency, and accountability. As a