A new Cath Kidston x Miffy collection is being introduced offering ranges for both children and women. The deal begins with an initial range for spring 2024, including a childrenswear and womenswear selection alongside backpacks and purses. Bags and accessories also feature in the agreement, as does a wide range of homewares.

Commenting on the Cath Kidston x Miffy collection is Marja Kerkhof, MD of global Miffy brand owner, Mercis. “This is a wonderful partnership that brings together two much-loved brands in a collaboration that merges styles for discerning fashion and design individuals. We’re delighted to be working with Rocket on licensing opportunities for the brand in the United Kingdom and Eire.”

Holly Marler, creative director at Cath Kidston, adds: “We absolutely loved creating these magical floral worlds for Miffy to play in. Our archive florals come alive with Miffy’s style and personality. Our team like nothing more than to design right into the tiny detail, and there was such fun to be had with the contrasting styles and humour within Miffy.

“In one of our prints, Miffy’s clothes hang on the vines of our painted florals like the dress-up flipbooks of our childhood. And in another, Miffy and her friends go to a party with their outfits showing the Cath Kidston design printed underneath. It’s a bold and colourful collection full of joy and we can’t wait to share it with our customers.”