Leading Italian childrenswear brand Simonetta is partnering with Elie Saab on a new childrenswear line for a/w 2020/21.

A multi-year global licensing agreement will see Simonetta handle the production and distribution of the Elie Saab Junior kidswear collection debut. The creative direction will be led by Elie Saab.

The two brands are combining their DNAs to create the Junior line.

The collection focuses on luxury, refinement, craftsmanship as well as tradition. It also offers a forward-thinking approach towards innovation.

Commenting on the partnership is Lebanese fashion designer, Elie Saab. “Elie Saab has developed and evolved from a Haute Couture Maison into a lifestyle brand; consistently delivering an experience of our universe through each of its diversified product categories. This newest addition of the Junior line is an integral step towards the greater vision we have been working towards.

“Featuring clothing for children from 3 months to 14 years old, this line incorporates our unique DNA and allows us to accompany even the youngest in their style journey. By partnering with Simonetta, we have no doubt that we will continue to bring our ever-evolving brand vision to life.”

The Junior line is available from age 3 months up to 14 years.

Also commenting is Niccolò Matteo Monicelli, Simonetta’s CEO. “We are honoured to have been chosen by Maison Elie Saab and to be its partner for the development of the Junior kidswear line. We are proud to include this prestigious luxury brand in our licenses portfolio.”

Distribution of the Junior collection will be through the world’s most prestigious boutiques and department stores.