This month will see TV personality Cara De La Hoyde-Massey and Amy Ashton launch their new childrenswear brand Embroidery by FJ at Mini Mode – Global Kids Fashion Week.

The creative mumpreneurs co-founded Embroidery by FJ following the birth of their respective sons, Fred and Joey. Their mission is to provide unique, quality items, which can also be personalised.

Embroidery by FJ debuts on Mini Mode’s runway on Friday 14 February 2020.

Commenting on the launch is Cara De La Hoyde-Massey. “We are so excited to be able to showcase our Embroidery by FJ range at Mini Mode – Global Kids Fashion Week this February.

“We really cannot believe we have the opportunity to show everyone our vision of fun, stylish and more importantly, affordable personalised clothes for your little ones from newborn upwards. It is going to be such a fun day for all the family.”

Mini Mode – Global Kids Fashion Week Season 5 takes place on 14-15 February 2020. The venue is St Mary’s on Wyndham Place, York Street, London W1H 1PQ.

Founded by UK childrenswear designer Amanda Rabor, Mini Mode provides a unique spotlight on kids’ fashion from toddlers through to teens.

The Industry Show on Friday 14 February will present the latest a/w 20 collections. It is open to industry professionals including buyers, press, bloggers, influencers and celebrities.

There will also be two Consumer Shows open to the general public held on Saturday 15 February. The Consumer Shows will offer the latest See-Now-Buy-Now collections for s/s 20.

Mini Mode is passionate about sustainability and protecting the planet. The theme for this season’s show, therefore, is long-lasting fashion for the next generation.

For further information on Mini Mode – Global Kids Fashion Week, please click here.