Ethical and sustainable children’s clothing company, Frugi, has launched a brand-new website. Like Frugi itself, the website captures the fun and liveliness of the brand, featuring new collections along with firm favourites. Its bright and vibrant features also incorporate the brand’s vision of building a colourful future.

Frugi’s website has been upgraded to Adobe/Magento Website Platform for a best-in-class digital selling experience. It offers flexible, scalable ecommerce solutions as well as future opportunities to extend the Frugi platform to create unique and differentiated branded experiences.

Furthermore, the latest design allows for a simple mobile shopping experience, where customers can browse and buy Frugi products with ease.

The new website makes it even easier to find the Frugi products customers are looking for; whether it’s babies and toddlers, kids or grown-ups. New functionality means the website will also recommend the best products to go with shoppers’ Frugi favourites.

With so many colourful designs to choose from, product recommendations mix and match across all of Frugi’s collections. Moreover, the new design allows customers to explore Frugi’s newest s/s 22 collection, where the brand has gone back to its roots in Cornwall to gather inspiration.

The new website also offers genuine customer product reviews to expand the Frugi community through happy customers with tried-and-tested clothes. These reviews mean shoppers can continue to buy the clothes that let kids be kids with confidence. Plus, convenient payment methods on the website mean customers can use Google Pay, Apple Pay, or Buy Now Pay Later platform Klarna.

Lastly, the new site has more fun and creative downloadable activities for kids as part of the Frugi Time content.

Since the pandemic, downloads and home activities have become an important part of Frugi’s content. Parents have been turning to Frugi as a trusted source of entertainment and learning for their children at home and in the outdoors.

The latest content invites kids to create a colourful rainbow door sign, postcard or wishing wand. Alternatively, they can simply select from other popular categories. For instance, colouring, mazes, games, word searches, crafts, recipes, eco-heroes, Back to School, out-and-about, and more.

During the Covid year, the demand for Frugi downloads increased +683%, keeping children busy at home. In fact, Frugi experienced an increase of 50,000 downloaded activities in 2020 alone. This demand has increased even more in 2021. For instance, activities extending to Instagram lives and engaging craft ‘how-to’ videos by well-known influencers.

Commenting on the new website is Frugi CEO, Sarah Clark.

“We love that our new website captures the essence of Frugi, always bright and colourful, as well as practical. The website’s new features, including customer reviews, easy mobile navigation, and convenient payment methods allow our customers to browse and buy with ease and confidence. It showcases our story, vision, and ethics in a fun and functional way, as well as showcasing our clever designs and the extra Frugi magic in our ranges.  We are also delighted to see such strong engagement with our content and children’s activities, and to be adding real value to quality family time.”

To visit Frugi’s new website, please click here.