Frugi, the UK’s leading ethical and organic baby and children’s clothing company, has launched the Happy Childhood Fund; a new initiative to help improve the lives of vulnerable children living in poverty throughout the UK.

Following a disruptive time for many UK children, this year Frugi is even more determined to help children be children. To help them enjoy their childhood free of stress or struggle and have a chance to learn, grow and flourish.

Frugi CEO, Hugo Adams, says; “I am extremely excited to announce the launch of our Happy Childhood Fund at this precarious time. It goes without saying that many children and families have been put under a lot of strain these past few months.

“By aligning our goals and combining funds with many other worthwhile charities all over the country, Frugi can make a bigger impact in helping many vulnerable children lead better, happier lives.”

What is the Happy Childhood Fund?

Frugi is embarking on its funding initiative by joining forces with various UK charities to help alleviate childhood poverty in the UK.

It is encouraging all UK registered charities who work with children and communities in any of the following three areas to apply for this funding: Hunger, Shelter and Nature.

 

 

These pillars represent the core elements of Frugi’s main mission statement. Frugi welcomes grassroots charities, large or small, to apply. Applications will open four times throughout the year and will last for three weeks each time.

Frugi is encouraging charities to apply from all over the UK and is seeking to fund projects in their entirety; not just running costs. The Childhood Fund is only open to UK charities and a registered charity number is essential. The maximum funding is £5,000 per project.

Charities can apply through the Survey Monkey form here. For any further enquiries, please email bigchange@welovefrugi.com.

Frugi’s charity work

Since Frugi started in Helston, Cornwall, in 2004, the company has consistently donated 1% of turnover to charity every year; more recently through its Little Clothes BIG Change initiative.

Over the past 16 years, with Frugi becoming a leading organic global children’s clothing company, it has donated £600,000 to worthy causes. Furthermore, at the end of this financial year in June, Frugi is donating an additional £140,000 to charity for the past year.

This amount will be divided and shared amongst its charity partners. These include The Cornwall Wildlife Trust, Chance for Childhood and Little Life Savers.