Sustainable children’s clothing company, Frugi, is celebrating its new s/s 22 collection by supporting the popular Royal Botanic Gardens Family Programme this Easter at Kew Gardens and Wakehurst.

The Family Programme is a cross-site activity over the Easter holidays. It attracts visitor attendance of 120,000 at Kew Gardens and 32,000 at Wakehurst. The interactive trail is designed to meander through lush garden landscapes with a relatable family-friendly theme.

This April, the classic children’s book The Very Hungry Caterpillar by Eric Carle will set the trail narrative for exploration; teaching children about the power of plants and fungi in a playful and engaging way.

The Family Programme is available at both locations from 2 April. It runs until 18 April at Kew Gardens and 24 April at Wakehurst.

 

 

Frugi’s new season collection is available to purchase in all gift shops at Kew Gardens and Wakehurst. Taking inspiration from flowers that bloom in spring, it offers colourful, fun prints for 0-12 years. Highlights include reversible styles and interactive appliques. Also, clothes with extendable cuffs, waistbands and shoulder straps, which grow with the child. Furthermore, 90% of the Frugi range features GOTS certified organic cotton alongside sustainable or recycled materials.

With a wider mission to help raise the next generation of eco-heroes, Frugi donates 1% of annual turnover to charity each year.

Over the last 18 years, it has donated £1 million to various causes. Frugi also prides itself on its sustainable commitments throughout the business, which exports to over 500 retailers in 30 countries. Earning two Queen’s Awards for Enterprise for Sustainable Development and International Trade in 2020, Frugi is proud to do things right by children, parents and the planet.

 

 

Commenting is Frugi CEO, Sarah Clark.

“We are excited to collaborate with the Royal Botanical Gardens at Kew and Wakehurst for this exciting programme. It is a true testament of Frugi’s ongoing commitment to educate and inspire children to love the natural world and to continue to encourage everyone to protect the planet we all play on.”

Paul Denton, Head of Visitor Programmes at RBG Kew, adds; “It’s wonderful to be able to collaborate with Frugi on these new interactive trails for Easter 2022 at both Kew Gardens and Wakehurst. The Very Hungry Caterpillar trails will inspire the next generation of visitors to encounter new and exciting perspectives on the world around us, an ethos which is shared by both RBG Kew and Frugi.”

For further information on Frugi, please click here.