Launching new products every season is not a priority for durable and eco-conscious outdoor kidswear brand, Isbjörn of Sweden.

Instead, the company – now available in the US and Canada – continues its commitment for a/w 21 to use only the most sustainable fabrics and manufacturing processes. It will, therefore, only fine-tune existing products to make them even more sustainable and durable.

One example is the durable yet sustainable Penguin Snowsuit, which recently won Bäst-i-Test (Best in Test) for a record seventh consecutive year. Since launching back in 2007, the bluesign® approved Penguin Snowsuit is once again a key highlight of Isbjörn’s winter range.

The Penguin Snowsuit features sustainable materials such as PrimaLoft Insulation Eco and Bionic Finish Eco. Key features include grow cuffs that add a further 3cm to arms and legs.

 

 

Isbjörn strongly believes in the longevity of its products; bringing reusable technical performance, stand-out style and true sustainability to the outdoor adventurers of tomorrow.

Isbjörn was the first outdoor children’s brand to become a bluesign® system partner. Its commitment to producing long-lasting “no compromise” products is evident across the a/w 21 collection.

Other highlights include the brand’s Teen range, which has grown by 37% since launching in 2013. With a size increase to 176cm, products such as the technical 3-layer Expedition Hard Shell Jacket and Expedition Hard Shell Pant are now available to older teens.

 

 

Commenting is Maria Frykman, CEO, Isbjörn of Sweden. “From our baby range to the teen collection, we’ve always been a green company right from the start back in 2005. Here we are launching our winter 2021 collection and the world has changed beyond recognition.

“Sustainability is now on everybody’s agenda, but it always has been a priority for us. To protect children and their planet is why Isbjörn exists.”

For further information on Isbjörn of Sweden, please click here.