Sustainable outdoor kidswear brand Isbjörn of Sweden has appointed content manager Maria Eklind Enström as part of its ongoing digital and ecommerce strategy. Enström, who has been part of Isbjörn’s customer service and sales team since 2019, will now be responsible for planning and producing content in this new role for the company.

Utilising her knowledge of the brand, she will focus on the following areas; direct-to-consumer, marketplace and wholesale communities, and ensuring consistent brand messaging and engaging content for stakeholders.

Working closely with Isbjörn’s ecommerce and sales teams, Enström will provide consistent and engaging social media and website content. This will be strategically aligned with Isbjörn’s seasonal product collections and ecommerce activity; effectively communicating key brand messages such as true sustainability and durability.

 

 

Enström previously worked as a buyer at J.Lindeberg for 11 years and also at Addnature before joining the Isbjörn team.

Commenting on her new role she says; “We have so much we want to communicate to our growing online audience. However, this needs to be carefully and strategically planned. I’m looking forward to creating interesting and engaging content to inspire our consumers worldwide, while also providing our vital retail partners with the content they need to effectively communicate our brand to their customers.

“I want to ensure the correct imagery and tone-of-voice to inspire families across the globe to enjoy outdoor activities; all whilst protecting their children’s future planet by making the most sustainable buying choices.”

Maria Frykman, founder and CEO of Isbjörn, adds; “Maria has amazing drive and determination. These important attributes have already made a significant difference to our company over the past two years. Maria has a great eye for detail and will now be able to focus on growing Isbjörn’s loyal customer base, as well as providing our wholesale community with inspiring on-message content that will maximise our stunning ambassador family photography.”

For further information on Isbjörn of Sweden, please click here.