Sustainable outdoor kidswear brand Isbjörn of Sweden has a new ecommerce partnership with marketplace specialist GoJungo. The alliance will simplify logistics as well as help to grow international business for the brand.
GoJungo provides an innovative and sustainable platform for Isbjörn to ensure its products are easily accessible through major online stores. For instance, via Amazon, Zalando, Otto, MyToys, AboutYou and Avocado Store in Germany. The latter is a particularly ideal sales channel for Isbjörn, with a clear statement on eco-fashion and green lifestyle.
Another important benefit of the partnership is the full control Isbjörn retains over its brand, products and pricing on the various platforms. With access to GoJungo’s dashboard, Isbjörn can achieve transparency on the various channels to optimize its sales strategies.
Commenting is Maria Frykman, Isbjörn of Sweden’s founder and CEO.
“Not only will GoJungo remove many of the past obstacles in the international distribution of our products, but just like us, they are committed to being as sustainable as possible. The ecommerce landscape is fast-paced, often complicated, and time-consuming. However, GoJungo now offers Isbjörn easy access to international marketplaces with the reassurance of the highest level of expertise and knowledge.”
Being the first outdoor children’s brand to become a bluesign® system partner, it was vital for Isbjörn to find the right sustainable distribution partner.
GoJungo’s commitment to sustainability is evident in all areas of its business; from packaging optimization and eco-friendly shipping to the use of green energy and sustainable server landscape in its IT business.
Frykman continues; “This new way of working will consolidate and connect our distribution channels via a quick and easy one-person contact; freeing up more time for us to continue to bring the most durable yet greenest products to market. Our partnership with GoJungo offers great potential for Isbjörn to grow international business in a sustainable way, with transparency and clear KPIs for our future sales.”
Click here to visit Isbjörn of Sweden’s website. For further information on GoJungo, please click here.
