The Penguin Snowsuit Wins Bäst-i-Test Award

19/08/2022

Isbjörn’s slow fashion Penguin Snowsuit wins Bäst-i-Test award for ninth year

children playing in the snow wearing pink and aqua penguin snowsuit

Sustainable outdoor kids’ brand Isbjörn of Sweden has once again won the Bäst-i-Test (Best in Test) award in the premium category for its Penguin Snowsuit. This is the ninth consecutive time the snowsuit has come out on top.

The annual test is organised independently by the Scandinavian Online Test Institute Bäst-i-Test. However, it is children who put the various snowsuits through their paces. During the winter months, children tested out the Penguin Snowsuit while playing in the snow in sub-zero temperatures. The snowsuits were then evaluated after five months of use by the children’s parents. The focus was on functionality, ease of use and other refinements such as overall design and reflectors.

The bluesign® approved Penguin Snowsuit was graded highly for its durability and quality to ensure long shelf life

Also, for its superior thermal performance, water and abrasion resistance and a comfortable fit in all winter activities. The longevity and overall value for money of the Penguin Snowsuit were seen as outstanding. The fact it can also be easily machine washed and dries very quickly was also popular among busy parents. Children, meanwhile, loved that they could easily take the snowsuit on and off, enabling them the independence to dress themselves.

Penguin Snowsuit in aqua and black colours

Commenting is Maria Frykman, founder and CEO of Isbjörn of Sweden

“Here in Sweden, where temperatures can drop as low as -30 degrees, the snowsuit is a way of life; offering the ultimate warmth and protection so children can enjoy outdoor activities in the snow. We designed our famous Penguin Snowsuit more than 15 years ago, with sustainability and durability at its heart.

“To this day it still stands the test of time, with only slight tweaks needed to make it even more environmentally friendly as materials and manufacturing processes develop. Once again, even after nine years, being independently recognised by our target consumers and the Bäst-i-Test team is one of the highest accolades our ultra-durable snowsuit can achieve.”

For further information on Isbjörn of Sweden, please click here.