Luxury Italian childrenswear brand Simonetta and street-style brand Khrisjoy have partnered on the creation of a kids’ line. Based on a multi-year agreement, Simonetta will manage the development, production and worldwide distribution of the Khrisjoy Kids collection, starting from a/w 23.

The collaboration sees Khrisjoy’s high-fashion stylistic codes translated into children’s outerwear characterised by luxury design, eclectic volumes, innovative processes and a kaleidoscopic colour palette.

The Khrisjoy Kids collection

Available for both boys and girls, the collection will feature Baby and Junior lines and will be distributed in selected multi-brand stores and high-profile department stores around the world.

Versatile and made entirely in Italy, the Iconic Khris Puffer Jackets express – even for children – the creative flair of the brand. Coupled with this are innovative materials and treatments for a product that looks towards an increasingly sustainable and child-friendly future.

 

 

Commenting is Niccolò Matteo Monicelli, CEO of the Simonetta Group

“We’re thrilled to welcome an iconic brand in the international streetwear segment such as Khrisjoy to our portfolio. A challenge that allows us to work, for the first time, with a highly recognisable mono-product brand, which is so eclectic and innovative also in terms of sustainability.”

Marzia Bellotti, co-founder and creative director at Khrisjoy, adds; “The idea of a Khrisjoy ‘Mini-Me’ collection was born naturally. We immediately thought of a significant sector partner such as Simonetta, capable of capturing the spirit of the brand and creating a kids’ line wholly within its area of expertise. We couldn’t be more excited about this new adventure that will come to enrich the Khrisjoy world.”