Danish kids’ apparel company, Kabooki, has been appointed to create a new childrenswear collection for the super sports car brand, Automobili Lamborghini. Starting from the a/w 20 season, Kabooki will work with Lamborghini in order to develop the premium kidswear range.
The international boys’ collection will comprise a top-to-toe range in sizes 4 to 14 years.
Commenting on the partnership is Christopher Silcowitz, Kabooki’s CEO. “Through this new brand extension for Lamborghini, we want to inspire kids to aspire.
“To create such a range is an exceptional opportunity; our team has been amazed by the world of Lamborghini, including the construction of the super sports cars, the remarkable and very Italian hand-made touch and above all, the passion in Lamborghini’s Sant’Agata Bolognese headquarters.
“A very authentic, dynamic and contemporary kids’ collection will honour these very special Lamborghini attributes. We already have significant experience with global brands, such as in the development of a full-range collection for LEGO®. We are very proud to add Lamborghini to our roster.”
The first Lamborghini kids’ collection will launch for a/w 20.
Also commenting is Katia Bassi, chief marketing and communication officer for Automobili Lamborghini. “Lamborghini is the dream of so many children. Our new premium kidswear line enables youngsters to enjoy and participate in the Lamborghini lifestyle.
“Kabooki already interprets global brands into clothing ranges. Our agreement will deliver a unique boys’ collection to give kids a thrill, just like our super sports cars do.”
For further information and trade enquiries contact bhl@kabooki.com.
About Lamborghini
Founded in 1963, Automobili Lamborghini’s headquarters are in Sant’Agata Bolognese in Northern Italy. In 2017, the company launched the Lamborghini Urus, its third model and the first Super Sport Utility Vehicle.
The car creates a new niche in the luxury segment with benchmarking power, performance and driving dynamics as well as unparalleled design, luxury and daily usability.
