Back in June, award-winning children’s outerwear brand Muddy Puddles completed a deal to partner with UK outdoor children’s clothing company, Kozi Kidz.

By bringing Kozi Kidz under the Muddy Puddles umbrella, the brands are combining their business know-how and practical expertise to secure leadership in the sector. This combined strength is also helping the duo to meet omnichannel demands.

Muddy Puddles, which attended Manchester’s Outdoor Trade Show in July, is now preparing for its INDX Kidswear debut.

Commenting is Linda Torstensson, who is responsible for ‘Muddy Trade’. “Both Muddy Puddles and Kozi Kidz share the same passion, philosophy and vision when it comes to kitting kids out; enabling them to enjoy everything the outdoors has to offer, whatever the weather.

“The respective strengths of the brands made them a perfect fit in gearing up for the omnichannel demands of the 21st century; nationally and internationally. Both teams are now very excited about building on their shared expertise to further develop the range for the future. As the number one kidswear show in the UK, INDX offers the perfect opportunity to launch the a/w 20 range.”

Available for 0 to 12 years, Muddy Puddles is created purely for kids with a focus on comfort, fit and performance.

The collection offers a full range of waterproofs, recycled waterproof jackets and all-in-ones. It also includes a padded winter/ski range together with accessories, wellies and snow boots.

At INDX Kidswear, which takes place on 9-11 February 2020, the brand will be launching new colours and designs. Furthermore, it will be previewing a padded PU jacket and winter/ski overall, both brand new for a/w 20. Muddy Puddles is also continuing its sustainable focus; a larger proportion of the range will feature recycled fabrics and 100% of the packaging will be biodegradable.