LoveLux London is a premium organic sweatshirt label designed for children aged 3 to 11 years. Created by mother of three Lux Sekeram, who brings with her over a decade of experience in the fashion industry, LoveLux London is a timeless collection of upbeat, gender-neutral sweatshirts.

Every sweatshirt features a choice of assured words and sunny slogans to make children feel positive and empowered. The sweatshirts are available in a spectrum of colours and children can choose the word or slogan that resonates with them most.

Slogans include Happy, Be You, Rebel, Look out World, Dream, Boss, Brave, and Love & Warrior.

Commenting on the brand concept is founder, Lux Sekeram. “As a mother of three distinctly different but equally independent girls, I wanted to create a clothing range which could truly embrace their fearless sense of self.

“As limitless big thinkers, their infinite desire for colour and refreshingly environmentally aware approach have inspired the key messages of self-love that are threaded into every sweatshirt we create.

 

 

“Delighting in the individual characters of our mini-mes, we want to empower life’s little dreamers, brave souls and wonder warriors. With my previous experience focused within fast fashion, I increasingly sought purpose in slow fashion, embracing luxury that can last.”

The sweatshirts feature premium GOTS-certified organic cotton, which uses far less water than standard cotton.

As well as being free from any chemicals, the brand produces the sweatshirts at a Fair Wear-certified factory in Bangladesh. The designs, meanwhile, are then all embroidered in London. Plus, every area of the business aims to be as eco-friendly as possible; from the product through to the packaging, which is all free from plastic.

As well as children’s sweatshirts, LoveLux London offers a selection of matching sweatshirts for mums and dads. The brand has also launched a new charity T-shirt. The limited-edition ‘Hero’ T-shirt celebrates front-liners and key workers, with 100% of the profits from the sale of the T-shirt being donated to NHS Charities Together.

For further information, please click here. For trade enquiries contact lux@loveluxlondon.com.