Kidswear brand MAI (Making Animals Important) has designed a new collection for Durrell Wildlife Conservation Trust. The range of ethical and organic children’s clothing is available for ages 0-8 years.

The collection features unique designs of endangered animals including the Sumatran orangutan, ring tailed lemur and the Lesser Antillean iguana. Each piece is made from certified organic cotton and all packaging is 100% plastic-free.

 

 

The new slow-fashion, luxury range is available on MAI’s website, in Jersey Zoo gift shops, both at the zoo and Jersey airport, and also on Durrell’s website. Pieces include unisex rompers, T-shirts, sweats and dresses in soft pastels, khaki and cream organic fabrics.

Each item features hand-drawn prints to highlight the animals’ stories.

Founder and designer, Tina Salt, launched MAI in 2021. She was inspired to launch the brand following a conversation with her four-year-old daughter India-Mai about endangered animals. With years of experience and industry knowledge as a fashion buyer and her second baby on the way, Salt followed her dream of launching a responsible and conscious fashion brand.

 

 

Salt comments on the new collection. “I was so excited working on this range for Durrell, knowing that they do amazing conservation all over the world and that the pieces that I have designed for them will help contribute to this. When I launched MAI two years ago this was the type of partnership that I hoped we could make. The more of us who come together working towards helping conservation the better.”

For further information on MAI, please click here.