M&S Kidswear is trialling dotte, the UK’s first fully circular childrenswear peer-to-peer marketplace, where parents can buy, sell, donate and recycle outgrown kidswear. The dotte Resale Collective currently comprises 16 independent and sustainably-minded kidswear brands. M&S Kids, however, will become the first major retailer to join and play a role in dotte’s movement.

Joining the Collective means that when a dotte user sells a pre-loved M&S item − there are currently over 400 items on the site − they get an M&S voucher for £5 off when they spend £25 at M&S online (for delivery or click & collect). M&S is already one of the most popular brands on dotte for resale.

Trusted Value

M&S and dotte are starting to work together as value is top of mind for consumers; particularly parents who have to buy new clothes for their kids as they grow. By listing their M&S item at typically 50% of the value they paid for it, users can receive the voucher that can also be used alongside the popular 3 for 2 deal. Plus, the partnership is launching in the Easter holidays as parents are thinking about clothes for the summer ahead; from school summer dresses for the final term to swimwear for staycations.

 

 

Circular Solutions

M&S and dotte share a commitment to finding more circular solutions that incorporate both new and pre-loved clothing. The partnership is an endorsement from dotte that buying with M&S is buying well. All M&S Kidswear products are created with care. They also undergo extensive quality and wash testing to ensure they can be handed down to friends and family. Jackets even come with a name label ready for three owners.

Across M&S, the team is focusing on making sure clothes don’t cost the earth, such as using 100% responsibly sourced cotton. This is part of M&S’s wider commitment to building a sustainable future; driving the circular economy as part of its Plan A target to become a Scope 3 net zero business by 2040.

 

 

Commenting is Alice Duggan, Head of M&S Kidswear.

“We design and make our products so that the M&S label means quality – product that can be handed down − because we believe style shouldn’t cost the earth. Pre-loved selling is a growing market. Through joining the dotte Resale Collective, we’re looking forward to learning more from an agile start-up and supporting the circular economy.

“Through the platform, we also hope to extend our customer reach, as we continue to make M&S Kidswear more relevant more often for customers and the ‘go to’ destination store and website not just for uniform but for everyday style & value too.”

Also commenting is Samantha Valentine, co-founder of dotte.

“As any parent knows, children just don’t stop growing. And all those growth spurts make kidswear one of the fastest areas of fashion, with 183 million items of kids’ clothing going to landfill every year in the UK alone. That’s why we set up dotte.

“We wanted to give parents a simple way to pass on their clothes to other families. And, at the same time, recoup some of the money they originally spent and reduce their carbon footprint all in one go. Having a trusted kidswear retailer like M&S onboard signals a huge step-change in the industry itself. The fact that they are rewarding their customers for selling M&S Kidswear will encourage so many more families to get involved in the circular economy. We’re so pleased to welcome them.”

M&S was introduced to and has invested in the dotte platform through its joint venture with start-up accelerator, Founder’s Factory.

More widely, M&S is committed to connecting with the global start-up community to create partnerships that drive long term reciprocal value. For example, last year the retailer invested in Zoa, which powers the rental platform Hirestreet.

For further information on dotte and the Resale Collective, please click here.