Award-winning children’s outerwear brand Muddy Puddles has confirmed an exclusive brand partnership with the Forest School Association (FSA), further enhancing its commitment to championing outdoor play and learning.
Advocacy of education through Forest School and the natural outdoor environment coupled with the quality, practicality and technical capabilities synonymous with the Muddy Puddles clothing collection highlights a natural and complementary affiliation for both parties.
Muddy Puddles and the FSA share a common goal; promoting the importance of play-based learning in the natural environment for pre-school, early years and beyond.
The partners also share the same ethos that there is ‘no such thing as poor weather, just the wrong kit’. Subsequently, both parties are passionate about promoting this message. This is alongside a joint mission to also encourage families to adopt a healthy outdoor lifestyle.
Forest School has seen massive growth in the UK over the past five years; an increasing number of schools and parents are now embracing this form of education.
Commenting on the partnership is Natasha Ascott, managing director at Muddy Puddles. “The Forest School Association is greatly respected with a strong position in the UK. We are thrilled and honoured to have been selected as a preferred partner, further establishing our position in the children’s outerwear market with an organisation that shares our brand values and ethos on ensuring children learn through outdoor play.”
Also commenting is Gareth Davies, CEO at Forest School Association. “Enjoying the freedom of the outdoors relies heavily on great quality, practical clothing that keeps children warm and dry while roaming free. We are excited to be partnering with Muddy Puddles offering this tried, tested and much-loved brand to all FSA members.”
As part of the exclusive partnership, FSA members will benefit from an additional discount on purchases made with Muddy Puddles.
About Muddy Puddles
Muddy Puddles started life in Devon. A farmer lay her smallest child down on the kitchen table, drew around him and made the first waterproof all-in-one suit. Over the last 20 years, with hundreds of samples and thousands of customers, Muddy Puddles has perfected the design and technical performance of its outerwear.
The brand comprises four key elements: exceptional performance; bright, unisex design; outstanding quality; and accessible prices. Muddy Puddles is also increasing sustainable practices, introducing more recycled materials as well as biodegradable packaging.
About Forest School Association
The Forest School Association (FSA) is the professional body and UK wide voice for Forest School; promoting best practice, cohesion and ‘quality Forest School for all’.
Its charitable purpose is “the advancement of education for public benefit through promotion and support of quality Forest School in the United Kingdom using any means to enable all children, young people and adults to benefit from increased opportunities for high quality and varied educational experiences in the natural world.”
Forest School offers all learners regular opportunities to develop confidence and self-esteem through hands-on learning experiences in a woodland or natural environment with trees. It is a specialised learning approach that sits within, and complements, the wider context of outdoor and woodland education. Details on how to join the FSA can be found here.
