From June, Seffie Wells, founder and CEO of Aidie London and The Aidie Trust, is offering free mentoring sessions to aspiring female entrepreneurs, including those who have recently launched an online business.

Wells, who founded luxury British baby brand Aidie London in 2018, is a qualified psychologist and multi-award-winning impact entrepreneur. She is also one of the UK’s top 100 female entrepreneurs 2021; Yahoo Finance’s top 10 female entrepreneurs 2021, as well as EuClid’s Top 100 European Women in Social Enterprise 2021.

Wells personally mentors female impact entrepreneurs to build self-sufficient, sustainable businesses. An award-winning published author, she is also an annual judge at the International A’ Design Awards in Italy; a Young Global Leader at the World Economic Forum; UK Ambassador for White Ribbon International; an FSB Women’s division representative, and a Women’s Business Summit speaker. Plus, she has been a named founder of a top 100 UK SME for the last three consecutive years.

Aidie London

Aidie London footwear has won over 30 international awards. It offers baby shoes to actively enhance cognitive function while simultaneously striving to meet the UN’s sustainable development goals. The brand is recognised by the German Design Council and British Footwear Association; was named in the UK’s top 100 SMEs at the House of Lords, as well as receiving FSB national Startup of the Year 2019.

The Aidie Trust

Wells founded The Aidie Trust late in 2020. The UK registered charity works to protect Britain’s most vulnerable babies living in domestic abuse refuges. Supported through donations of profits and baby supplies from Aidie London, it helps mothers in shelters to support their babies and mitigate the effects of exposure to trauma and abuse.

Four private mentoring spaces are available per month. Sessions last one hour and are completely free of charge. Interested entrepreneurs can contact Seffie Wells here, via direct message on LinkedIn.