Baby accessories brand MuslinZ is partnering with children’s lifestyle and gift brand Not Before Tea on a brand-new bespoke muslin print.
The exclusive collaboration offers a print featuring Not Before Tea’s lead character Pip the Mouse on a new gift collection. Using a 100% cotton muslin square, the Muslin Trio pack is available in grey, white and Pip the Mouse designs.
Pip the Mouse & Friends are characters from the much-loved storybook, The Adventures of Sherb and Pip.
This is a traditional tale of Pip and Sherb the Owl who live in a sweet shop called Not Before Tea. The book and characters were created in 2014 by British author and entrepreneur Henry Patterson when he was just 10 years old. The award-winning collection of baby and children’s gifts are now available around the world.
Commenting on the collaboration is Caroline Taylor, managing director at MuslinZ. “We are so excited to be working with Not Before Tea on this adorable print.
“It has been such a delight to develop something so charming. We are both sure it is going to be loved by their very devoted customers. Our muslin squares are of the highest quality, wash brilliantly and hold their shape and colour perfectly.”
The Not Before Tea collaboration marks MuslinZ’s second exclusive print.
The baby brand had a similar partnership in 2018 with nursery specialist Little Poppets & Co and is currently in the planning stages of a second print due for release in 2020.
Taylor continues: “At MuslinZ, we pride ourselves on working closely with our committed stockists. We welcome their input when launching new products and designs. Very often they are the catalyst behind our major product developments.
“We’d love to do more of these types of partnerships in the future and welcome other stockists who wish to collaborate in this way.”
MuslinZ has been producing muslin products for over a decade. Its range includes traditional muslin squares and luxury bamboo organic cotton muslin squares. Also, muslin dribble bibs, muslin hooded towels, hooded bathrobes, sleepsuits, reusable nappies and terry wipes, plus a range of skincare products.
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