Premium Swedish childrenswear brand PO.P (Polarn O. Pyret) has made its German debut with an exclusive launch in Globetrotter, the country’s leading outdoor retailer. The brand is now available in seven flagship stores across Germany – Berlin, Hamburg, Frankfurt, Munich, Cologne, Dresden and Stuttgart – as well as online.

The partnership marks a significant step in PO.P’s growth across Northern and Central Europe. With Germany’s active outdoor lifestyle and year-round demand for high-performance clothing, the market aligns with PO.P’s mission: for at least three children to wear every garment, and for all children to enjoy the outdoors in any weather.

For the autumn/winter season, the launch includes waterproof shell jackets, padded jackets, snowsuits, windproof fleeces, PO.P stripe sets and accessories. PO.P designs each piece with durability, comfort and timeless style at its core, enabling children to explore the outdoors freely, whatever the weather.

Commenting is Sara Sjöberg, CEO at PO.P

“We’re thrilled to partner with Globetrotter this Autumn to bring PO.P to even more families across Germany. Following growth in our existing digital channels, this launch feels like a natural next step in making PO.P more accessible through Globetrotter’s innovative stores and website.

“With our shared commitment to premium quality, durability and circularity – from timeless design to second-hand initiatives – we’re excited to help more families in Germany enjoy the freedom of outdoor play, in clothes made to be loved, worn and passed on, time and time again.”

For further information on PO.P, please click here.