Based upon the lyrics of well-known songs, leading apparel licensee Poetic Brands is designing a range of both day and nightwear across all ages in collaboration with licensing agency, Sunny Side Up.

The Let’s Get Lyrical range will include all baby layette fashion daywear and nightwear. Also, children’s daywear, outerwear, nightwear and essentials, swimwear, towelling ponchos and beach towels. Plus, adult daywear, outerwear, nightwear and essentials, swimwear and beach towels. Hard- and soft-shell suitcases, luggage and bags will also be available.

The agency holds representation rights to the copyright of millions of songs with the world’s leading music publishers; delivering innovative and highly commercial products across high profile, mass-market retail accounts. In the new deal with Poetic Brands, lyrics will feature on apparel and accessories for every age group.

Sunny Side Up Licensing represents licensing opportunities utilising some of the largest libraries of song lyrics; both in the UK and globally.

Commenting is Anne Bradford, director at Poetic Brands. “Music is in our lives every day. Something will happen and more often than not, a memory will trigger a song or vice versa. Having worked with Michael on several projects over the years, we quickly started to talk when I arrived at Poetic Brands and have been developing product to share at retail throughout lockdown.

“What we love about this is being able to take it from conception (maternitywear) right the way through baby, kids’ and adults’ apparel. The opportunities here are endless.”

Michael Gottlieb, director, Sunny Side Up Licensing, adds; “Lyrics are the poetry of our time and music has become the soundtrack to people’s lives. Sunny Side Up Licensing is delighted to be working with Poetic Brands to bring lyrics to life on apparel through what we expect to be a long partnership.”