British luxury childrenswear label Rachel Riley is collaborating with Theodora Children’s Charity. Theodora was established in 1994 by brothers Jan and André Poulie in memory of their mother, Théodora.

The charity’s aim is to bring joy to sick and disabled children in hospital. It is inspired by André’s own experience of spending many months in hospital as a small child. He recounts the experience as being a scary and daunting time. However, he also recalls the fun and laughter his mother’s upbeat visits brought him.

With this memory in mind, Jan and André came up with the concept of Giggle Doctors.

 

 

Giggle Doctors visit sick and disabled children in hospital to give them a little respite and distraction from the distress of a hospital stay.

In support of the charity’s work, Rachel Riley will be donating £1 from the sale of all heart-themed garments from the a/w 19 season to Theodora; this includes purchases online as well as in-store. Rachel Riley is also inviting its customers to match the donation.

Commenting on the partnership is the childrenswear brand’s founder and designer, Rachel Riley. “I am delighted to be supporting a wonderful charity like Theodora. I hope that by working with them we can help raise awareness of the amazing work they do.

 

 

“Our philosophy at Rachel Riley is about bringing joy to children, which is why we feel so aligned with the charity. Having spent some time in hospital when I was a child, I have strong memories of that time. I know I would have loved a visit from a Giggle Doctor. I am pleased that we are able to support this worthwhile cause and shine a light on the work they do for children in hospital.”

For more about creating magical Giggle Doctor moments, please click here. Click here to view the Rachel Riley x Theodora collection.