RHS And Dexam Children’s Homeware Collection

09/12/2020

RHS and Dexam to launch first-ever RHS children’s homeware collection

Two babies bibs by Dexam with Fruit and Veg print

The Royal Horticultural Society (RHS) has awarded a licence to Dexam, a specialist supplier of kitchen cookware, bakeware and accessories, to produce a range of children’s backpacks and meal accessories using environmentally friendly or recycled material.

Called the Home Grown Children’s Collection, the range includes backpacks, lunch bags with matching drinks bottles and lunchboxes. Also, children’s aprons, toddler messy play aprons and children’s eating gift sets.

All items in the range feature engaging illustrations. Highlights include bright and colourful images of carrots and apples with captions such as, “I am growing every day”, “Home harvest” and “Locally grown”.

The range has also been designed with the environment in mind.

For instance, the lunch bags, backpacks and aprons are all made from recycled plastic bottles. This is possible via a process that turns the plastic into a durable and practical fabric. The bags are also wipe clean and the aprons are 40°C machine washable.

Meanwhile, the lunchboxes and kids’ eating sets use bamboo fibre. Bamboo is renewable, biodegradable and grows quickly without fertilisers. It is also naturally antibacterial, so perfect for holding food.

Dexam Water bottle and lunch box with Carrot and apple design

The range is due to launch in spring 2021.

It will be available at high street stores, garden centres, RHS shops and online, including the official RHS online store.

The designs are all inspired by artwork from the new RHS children’s style guide, which was launched last year. These are the first non-publishing-related products to use the children’s style guide, which will see its licensing debut in a range of books from Scholastic. The first Scholastic titles will launch in February 2021.

The continuing development of the RHS range of children’s products will be a strong RHS focus in the coming months. Especially following growth in families visiting gardens and parks and devoting more time to gardening due to this year’s ongoing restrictions.

Commenting is Cathy Snow, licensing manager, RHS.

“Bringing our children’s style guide artwork to homeware for the first time requires a partner that understands our aims and that has a reputation for quality. That is a perfect description of Dexam. These children’s backpacks and meal accessories are practical and stylish as well as environmentally friendly. They’re also a lot of fun!”

Also commenting is Helen Boardman, product manager, Dexam. “The RHS children’s style guide and our own 60 years of experience in kitchenware and lunch accessories have combined to produce this very child and environmentally friendly range. We’ve greatly enjoyed partnering with the RHS on the Home Grown Children’s Collection, which we are sure will delight both children and parents.”

Dexam was founded in 1957 selling kitchen gadgets and cookware. Today its range covers everything from peeling to chopping and mixing to baking. Ethical production is fundamental to the integrity of Dexam’s products.