Reflecting its on-going commitment to change the way we shop by 2025, Selfridges has opened its greenest Christmas shop to date. The Christmas shop is available in London and on Selfridges.com, with a selection also in Manchester and Birmingham.

Half of the products in the Christmas shop, including decorations, crackers, cards and wrapping paper, have one or more sustainable attributes.

The new sustainable collection features over 1,000 different product lines and dozens of brands; including multiple artisan and small enterprises. Furthermore, many of the products are handmade, made in the UK and also exclusive to Selfridges. By far, this year marks the largest sustainable collection Selfridges has ever sold at Christmas.

 

 

Highlights of the offer include clever use of recyclable materials together with pre-loved decorations. Clear labelling of sustainable credentials is also key. For instance, being forest-friendly, plastic-free, or using recycled materials such as glass or paper.

The earth-conscious Christmas edit falls in line with Selfridges’ transformational sustainability initiative, Project Earth.

Launched this summer, Project Earth aims to change the way we shop. Via the initiative, Selfridges commits to ensuring that the most environmentally impactful materials used throughout the business come from certified, sustainable sources.

 

 

Furthermore, new and exclusive for 2020, Selfridges has launched Thie Workshop. The Santa-style workshop offers personalised decorations, gifting sacks, stockings and crackers.

Thie Workshop is a sustainable brand using planet-friendly organic cotton, recyclable card and paper, and reduced plastic packaging. The Thie Workshop product offer is available in London and online at Selfridges.com