Premium, technical and sustainable outdoor kidswear brand, Isbjörn of Sweden, has shown financial resilience despite the pandemic. The brand is reporting strong growth throughout 2020, with momentum already building for 2021.

The company has grown 20% versus the same period in 2019, with a forecasted 30% growth expected in 2021. Isbjörn’s webshop, which was recently launched in North America for the first time, has also grown by 150% year-on-year in 2020.

The webshop’s innovative AI chatbot, Bernard, reduced online returns by 50% when launched in October 2019. This has proven to be a very effective investment as well as a hub from which to build further digital innovation.

Isbjörn strongly believes in the longevity of its durable yet sustainable range of outdoor clothing and accessories for children of all ages. Its key growth markets include Scandinavia, GAS region and also North America.

The company’s product range and green heritage brand DNA is in alignment with current and future outdoor market needs.

 

 

Commenting is Maria Frykman, brand founder and CEO. “Our latest figures may come as a surprise in these peculiar times, but I would say it makes perfect sense.

“When we launched this brand 15 years ago, no-one even knew about sustainable technical outdoor wear for kids. It was literally a non-existent market, even in Scandinavia, which is known to be a greenhouse for outdoor products and brands. We really chose the uphill.

“In retrospect, you can say that we were a little ahead of our time. But persistence prevails and now, with the climate crisis truly knocking on the door and the pandemic on top of that, no one has missed the message. We need to take care of the planet and spend more time outdoors. It all links together.”

 

 

Isbjörn is the first outdoor kidswear brand to become a bluesign® system partner.

It continues to make its durable clothing range as sustainable as possible; without any compromise on performance of any adult equivalent outdoor gear.

Frykman continues; “Our indisputable offering of outstanding durability is our silver bullet. Doubling the lifespan of a garment reduces its impact by half and counting. Our latest figures show that this Green Promise is what the evermore environmentally aware consumer is looking for. We’re the antidote to fast fashion. Maybe one of the slowest brands you’ll find.

“As well as Europe, we’re starting to create interest in North America. I’m eager to see how the brand develops in the US and Canada throughout 2021 and beyond.”

For further information on Isbjörn of Sweden, please click here.