Adding to the breadth of fabric options for its swaddles and babywear offerings, aden + anais™ introduces the new comfort knit collection. Featuring cotton-rich essentials for newborn babies, the collection delivers superior stretch and optimal comfort all day.

Pieces include a multi-use swaddle and a knotted gown and hat available in four hand-drawn designs exclusive to aden + anais; Blue Moon (online exclusive), Perennial, Zebra Plant and Jade Giraffe.

Commenting is Christina Campisi, director of integrated marketing at aden + anais. “The comfort knit collection is a perfect addition to our product offering because of its new, comfy, cotton-rich fabric, which rounds out our traditional muslin products and expands on our recently launched snuggle knit collection.

“Perfectly timed for spring, the collection’s patterns are refreshing and timeless, making them a great gift, outfit or accessory for all of baby’s firsts.”

 

 

The new, premium collection is ideal for new parents and the perfect gift for newborns and baby showers.

Within the offering includes a comfort knit large swaddle blanket. Made from a breathable cotton-rich fabric, the large swaddle blanket is slightly stretchy, providing comfort for baby and versatility for parents.

There is also the comfort knit gift set including a knotted gown and hat. The one-size-fits-all knotted baby hat grows with little ones. The knotted gown, meanwhile, has an easy access tie bottom as well as a flexible neckline for easy changing. The inclusion of fold-over cuffs also helps prevent any accidental scratches.

 

 

The comfort knit collection features four custom, hand-drawn prints highlighting both fashion and colour trends seen in the children’s market. The new prints are available across the entire collection.

For further information and wholesale enquires contact boutique@adenandanais.com.