Based in the UK, Tracy and Georgia are the South African mum duo behind the online baby store Me and Rae. Having been friends for almost 10 years and both having babies in 2022, they set up Me and Rae in 2023 based on their experience as parents.

With a passion for home interiors, the duo didn’t want to choose between either functional or stylish family living for products that are only destined to last for a short stage or phase. They discovered, more often than not, decor was either aimed at children or adults and there was no in-between. They believed that there could be a crossover – one that is simple, safe and stylish.

The duo is selective about the companies they partner with and are wholly dedicated to being eco-friendly and leaving the world a better place for our children. The vision, therefore, is to offer tasteful baby products with a focus on quality, safety and sustainability; everything from newborn essentials and baby-weaning items to products that enhance development and playtime. The duo’s goal is to grow the Me & Rae community organically. They are committed to slow and steady growth and prioritise engaging with their customers and their little ones.