Aidie London Joins UN Business Member Programme

13/03/2020

Aidie London joins the United Nations’ Business Member Programme

British baby brand Aidie London has enrolled on the UN Business Programme, which sees select international businesses joining forces to meet the UN’s sustainable development goals (SDGs).

Established in 2018, the multi-award-winning brand is now working to change the landscape of the baby retail sector by promoting greater environmental sustainability; cementing its commitment to work with the world’s elite sustainable businesses through greater transparency.

The UN Business Programme provides members with a framework from which to work towards meeting the UN’s SDGs. This includes offering consumers access to greater transparency through the framework of the business programme. Also, reducing the use of single-use plastics and non-sustainable materials in retail.

Providing a blueprint for a “better, more sustainable future”, the 17 SDGs range from environmental issues through to gender equality. The target for achieving the SDGs is 2030. Each of the 17 goals features a list of targets measured by SDG trackers – indicators for development and progress.

Infant footwear specialist Aidie London received 21 award wins in its first 18 months.

Commenting is Aidie London’s founder and CEO, Seffie Wells. “We’re thrilled to be working alongside other dedicated members of the UN Business Programme. As a baby brand, we must help to preserve the planet; take care of it the same way we take care of our babies. In essence, we’re protecting the planet our babies will grow up in.

“Environmental sustainability has been at the core of our business since we launched in 2018. We avoid all plastics and non-sustainable materials in our products and packaging, and all our packaging is biodegradable or recyclable.

“It’s important to us that we lead the way; setting an example for our children and helping to stem the climate crisis before it’s too late. We hope others will follow suit and we start to see a real shift in the retail industry regarding the use of plastics and non-sustainable materials.”

Click here for further information on Aidie London.