Global babycare brand aden + anais™, known for its iconic muslin products, is continuing its expansion into the ‘playtime’ category with the launch of the baby activity gym. Designed to inspire babies to safely play, learn and explore, the activity gym features the brand’s signature 100% cotton muslin.

With 30+ developmental benefits, the activity gym encourages babies to reach new milestones.

Babies can learn through play as they discover their new animal friends, colours, and textures of the activity gym. From lying on their back to tummy time and sitting up; the activity gym provides sensory exploration for every stage of a baby’s development.

Features include a plush tummy time pillow. This is key to helping babies develop strong neck and core muscles – essential for learning to crawl – whilst also promoting gross motor skills. Elsewhere, the eco-friendly and Scandinavian-inspired sustainable birch wood arches suspend three detachable toys.

 

 

The toys include an elephant head with oversized crinkly ears, a zebra head with birch wood grab and teething ring, and a flamingo with sensory silky legs; all designed to support fine motor development. Finally, the centre of the activity gym features a mirror to hone cognitive skills, including self-discovery.

The baby activity gym is free from phthalates, lead, cadmium, and formaldehyde.

 

 

Measuring 81cm in diameter, the activity gym provides plenty of space to play and discover. Designed to complement any nursery décor, the cotton muslin mat features hand-drawn animal characters in soft shades of pink, purple and blue. It also features a 100% cotton canvas back with 100% hypoallergenic polyfill. The mat and pillow are also both machine washable.

The baby activity gym is available on the brand’s website as well as through selected retailers nationwide. For further information, please click here.