Following the success of the Harry Potter limited edition collection, aden + anais™, in partnership with Warner Bros. Consumer Products, is introducing the new Harry Potter iconic collection.

Designed in response to strong demand, the new aden + anais™ Harry Potter iconic collection is here to stay and will be an ongoing collection in the portfolio.

Designs take inspiration from quintessential imagery from Hogwarts and beyond including Snitch Dot™; Invisibility Cloak™; Hedwig™; and Hogwarts™ patterns.

Products, meanwhile, include swaddles, burpy bibs™, baby sleeping bags, and musy™ squares.

 

 

Commenting is Christina Campisi, director of integrated marketing at aden + anais™. “Fans loved our Harry Potter limited edition collection so much we wanted to bring back the magic with a collection that’s here to stay.

“We’re excited to share this iconic collection of magical muslin with Wizarding World fans around the world, featuring some of the most recognised imagery from Harry Potter films.”

The original collection patterns, also featuring in the iconic collection, are by Lauren Hauck, associate textile designer at aden + anais™.

“When I designed the original Harry Potter limited edition collection, each print was hand-drawn or hand-painted with everybody’s favourite imagery in mind,” says Hauck. “It’s exciting that we’re bringing the magic back with an all-new reimagined iconic collection for fans.

 

 

“I remember the images that sprung to life from the Harry Potter stories and wanted the prints to equally match every enchanting moment.”

Amid the collection is a muslin swaddle 4-pack and single swaddle; a 100% cotton muslin burpy bib™; a Dream Blanket™ made with four layers of 100% cotton muslin; a 100% muslin light sleeping bag; and also Musy™ Squares made from 100% cotton muslin.

For further information and wholesale enquires contact boutique@adenandanais.com.