Innovative baby brand Etta Loves is collaborating with heritage brand Peanuts on a science-based sensory collection for infants. The collaboration celebrates the iconic Peanuts gang, including both Snoopy and Charlie Brown, by transforming them into sensory sensations.

The science at the heart of Etta Loves ensures babies are stimulated as well as mesmerised. The collection’s prints, therefore, have been designed alongside an expert in children’s vision so that the scales, patterns and colours support babies’ visual and cognitive development.

Introducing two brand-new Etta Loves x Peanuts prints

Firstly, Hide & Seek features the Peanuts gang hiding amongst a black and white chequerboard print. This design supports visual development from birth through to four months.

Hugs & Kisses, meanwhile, is a colourful XO design. Featuring the Peanuts characters Snoopy, Woodstock and Charlie Brown, it supports babies from five months onward.

 

 

Commenting on the collaboration is Jen Fuller, founder of Etta Loves. “It has been an honour to produce such an innovative and unique collection featuring the iconic and much-loved Peanuts characters. Together we have been able to create a collection that brings magic and joy to babies and parents alike.”

Tara Botwick, senior director, Territory Management EMEA at Peanuts Worldwide, adds; “Building the Peanuts infant programme has been key to our strategy over the past several years. Etta Loves offers a new avenue into this category, incorporating early childhood development into the collection.”

Launching on 9 July, the range comprises all of the Etta Loves favourites. This includes its XL muslins, a reversible playmat, comforters as well as a teether. Also, the latest addition of a Sensory Strip for calmer pram rides and tummy time.

The collaboration will be available at www.ettaloves.com and selected retailers. For wholesale enquiries contact louise@solobi.co.uk. For all other queries contact samia@samiakhanlondon.com.