Sustainable kidswear brand Isbjörn of Sweden is launching a limited edition 2022 version of ‘Backflip’, its very first teen ski jacket and pant set. The launch marks 10 years since its original introduction back in 2012.

Commenting is Maria Frykman, founder and CEO of Isbjörn of Sweden. “At the time, my co-founder Camilla and I were ready to get our kids into skiing. We started sketching with them based on the colours and styles they would love the most for their ski clothing.

“Inspired by their choices, the result turned out to be very colourful, with the hind leg in a fun contrasting colour. We totally went for it and the launch was a huge success and a starting point for us as a company to market ourselves as a ski brand. Our original ski set would later become our teen collection, which accounts for 40% of our turnover now.”

Isbjörn’s design team is bringing the Backflip ski set right up to date with the latest sustainable materials and manufacturing processes for a/w 22/23.

Featuring bluesign® approved materials in Backflip Ski Jacket and Pants’ statement style, sees one of the legs in a contrasting colour to stand out on the slopes. Colours include black, emerald green and navy.

Backflip brings durable, technical performance, stand out style, and true sustainability to teenage skiers. It features a high performing yet sustainable 2-layer bluesign® approved Tactel Nylon waterproof outer fabric. It also has fluorocarbon-free Bionic Finish Eco DWR and 100% recycled PrimaLoft insulation made entirely from recycled plastic bottles.

Additionally, both the jacket and pant are expandable in size by 3cm in both sleeves and legs.

“Backflip was always ahead of its time and ‘Green at Heart’,” continues Frykman. “Even back in 2012, when there was very little technical or sustainable choice for teenage skiers. This milestone anniversary has meant we can bring our original teen ski set back; making the collection even more sustainable in line with latest developments in manufacturing, materials and design, as we continue to innovate and lead the sustainable outdoor kidswear market.”

Click here to visit the brand’s website.