In the growing world of personalisation, TheMagicTouch is presenting an opportunity for customers to benefit from the potential of personalised shoes and footwear. This simple method to personalise and decorate all kinds of shoes and footwear is via the company’s new DTF transfer and toner-based processes.
Commenting is MD, Jim Nicol. “Twenty-five years ago, we were very fortunate to engage with many leading established shoe and fashion footwear brands that wanted to create limited edition designs and incorporate full-colour images.
“The pioneers then, and still today, are Dr Martens; originally in Northamptonshire, where limited edition full-colour designs could be produced within the normal production facility. However, at the time the entry-level cost of the digital transfer printers and equipment was very high. Plus, having to construct the finished footwear after the design had been printed to the specific leather panel eliminated this to many potential users.”
TheMagicTouch offers various full-colour transfer options for the decoration of footwear.
Using both toner-based and DTF transfers, customers can directly apply full-colour images to almost any type of footwear. For example, trainers, sliders, sports boots, safety shoes and sandals. The process is done within a minute using one of the many hand-held irons designed for intricate transfer applications.
Customers can apply printed and cured DTF transfers to almost any part of the footwear; the risk of damage or rejects is minimal. The result is a transfer that is both vibrant and durable. Plus, the DTF transfer technology includes no cutting, weeding, or pre-treatment.
Nicol concludes; “At the moment, globally, the choice of personalisation to footwear is limited and also very expensive. The offerings from some of the world-leading sports shoe brands are restricted to simple single colour names with a limited choice of positioning. Customers can now create custom footwear easily, quickly and profitably.”
For further details, samples or to arrange a demonstration, please contact sales@themagictouch.co.uk.
