TheMagicTouch, which provides image transfer solutions for garment decorators involved in the schoolwear and sportswear markets, is endorsing the Beanie Hat as one of its key products. With the winter weather arriving, the Beanie Hat makes an ideal sales and marketing tool.

Over many years, TheMagicTouch has assisted customers in using personalised samples as a means to affordably generate new business. The availability of the Beechfield Beanie Hat range, which offers various colours and has colour co-ordinated printable panels, makes for easy decoration and personalisation of the product.

Using the various image transfer techniques available from TheMagicTouch allows almost any potential customer’s design/logo/image to be emblazoned; both in single or full colour. The company also recommends decoration using Premium Flock, with the finished effect resembling embroidery.

However, creating the personalised sample is just the beginning.

The product must then be forwarded to the target customer with a simple message to be conveyed of “No artwork cost, no set-up cost and the first one is free”. When sent to local and existing customers, the samples create the opportunity to sell. The cost of a decorated Beanie Hat using any of TheMagicTouch transfer methods is around £2 each.

If 10+ samples are supplied and no orders are taken, TheMagicTouch can assist via one of its weekly Zoom product marketing sessions incorporating CRM tips and advice. This method of marketing, especially when done for schools, local businesses, sports clubs, associations and charities, offers great potential.

TheMagicTouch exemplifies the benefits of digital transfer technology with the ability to produce “one-off” affordable samples. The same marketing method applies to mugs, High Viz jackets, notebooks and many other affordable products when personalised.

However, if customers opt not to follow this cost-effective method of generating business, what options do they have?

Many cannot afford the increasing cost of pay-per-click to promote their website. Many don’t want to employ sales staff. Also, most online platforms charge high commission rates making the finished product more expensive.

More importantly, this method promotes local businesses working with other local businesses; something TheMagicTouch considers key, both at this challenging time and in the future.

For further information or to arrange a Zoom demonstration contact sales@themagictouch.co.uk. Click here for further information on TheMagicTouch.